Business & Portfolio Strategy
Competitive Positioning | Growth Options | Capability Assessment | People & Culture | Systems Review | Risk & Crisis Management | Corporate Branding
Brand Strategy
Market Research | Consumer Insights | Market Segmentation | Positioning
Sales Channel Strategy
Grocery | Petrol & Convenience | Foodservice | QSR | Airline Catering | Industrial
Category Management
Sustainable growth strategies to increase AWOP & Household penetration
Pricing & Promotional Strategy | Pack & Price Architecture | Elasticity | Product Re-engineering | Range Reviews & POGs | Supplier Negotiations
Creative & Communication
Digital strategy & implementation: website | SEM/SEO | acquisition | CRM | social media
Creative strategy & implementation | PR | Traditional ATL media (TV, print, radio, out of home) | BTL (in-store POSM, consumer promtions, B2B loyalty programs)
Product Innovation
Ideation & Insight | Stage & Gate Process Management | Qualitative & Quantitative validation | 3PM sourcing & management | Packaging | Profit Mix
Supply Chain Solutions
Transport | Warehousing | Logistics | Export/Import Permits
Financial Management
P&L statements | M&A | Divesture | Procurement Optimisation | P&L modelling | Post analysis, measured against KPIs